#RoadRights is guided by three principles.
#RoadRights launched in 2020 by Idaho Smart Growth. The online game was inspired by the Rules of the Road card deck created by the Idaho Transportation Department. When the game was launched we utilized the card deck content for the weekly questions. For the 2021 game, we wanted to expand beyond the legal questions by focusing on the best and safest behaviors roadway users can make. Through this game, we want to spread knowledge easily on our website and social media. The weekly questions will be real, relevant, and relatable to roadway users in Idaho, whether they live in a rural or urban area. Lastly, we want to engage broadly by reaching all types of roadway users throughout the State.